review and sort out console development in the japanese market may be able to present a new multi-function domestic sewing machine market development in china to provide some useful reference and reflection. 1, japan: japanese home home sewing machines take root in the 20th century, the rise of 30s. in 1932, yasui brothers sewing machine association completed the trial production line console, opened a development history of the japanese console. at the time, although the japanese sewing machine company's product quality is relatively good, but "singer" sewing machine imports represented even more sewing machine market, the japanese occupied the dominant position.
vinyl signs chinese women more out of the home, go to work, very few people still at home with a sewing machine making clothes, and china's booming garment industry to bring people beautiful, convenient clothing. under such circumstances, domestic machine appears on the retreat in just a few years, hard to find trace. as the parents of today do not need hand clothes, let alone a new generation of post 80, on the younger generation and their families in home sewing machine set up completely "not necessary".
led scrolling sign as for today's young kids, homework is the first one, will not hand labor is not important, the community did not create the necessary conditions for them. in contrast, japanese culture is ubiquitous sewing, all fun. into the street of small supermarkets, often in a corner of the cloth are hand. machinery, raw materials, tools, fabrics, drawings, books and ... ... all things can take a one-stop shopping is convenient and is a delight, we are willing hands to do things. and, ladies and carrying a bag out of myself walking down the street, you can see their leisure and self-sufficiency, and as much as a famous brand can bring back their happiness. therefore, the most missing is the sewing cultural identity and publicity.
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